Is Apple's "Shot on iPhone" Worth the Hype?
Apple's "Shot on iPhone" campaign has caught the marketing community by surprise, kickstarting new unique methods of advertising. With their strategy of taking user-generated content and using it in their ads, it has generated over 15 million views on YouTube alone, and it has become worldwide, streaming on services like Apple music, Instagram, and various other social media platforms. Apple's "Shot on iPhone" ad is part of a marketing campaign that promotes the newest iPhone's camera quality. Starting out originally as simply “Shot on iPhone” posted on billboards, it has evolved into various special editions like “Shot on iPhone XR”, or “Shot on iPhone 16” that can now be found on several social media apps. Like most ads it involves a short sequence of images and videos with a quick crop, text overlay, and soundtrack. What sets this campaign aside from others is that these commercials feature media taken by everyday iPhone users, versus staged media ta...